ABOUT
Football is the world's most powerful cultural force. And for us, it has never been just a category. It's the language we grew up speaking, on pitches, in stands, in studios, and in boardrooms across three continents.
Good Karma is led by Claudio Vera, bilingual Creative Director, Argentina native, and former professional football player who, decades later, still refuses to leave the pitch. That's not a metaphor. That's who we are.
Good Karma is led by Claudio Vera, bilingual Creative Director, Argentina native, and former professional football player who, decades later, still refuses to leave the pitch. That's not a metaphor. That's who we are.
Around him, we assemble a handpicked team of senior creatives, strategists, producers, and makers, selected specifically for each project. No fixed roster. No generalists filling seats. Just the right people, chosen because they're the best fit for the brief in front of us.
We can be partners in every part of the process: from brand strategy and big idea conception all the way through production to the final result. We go as deep as the project needs, and no deeper than what actually serves it.
,With over 20 years of experience building brands across Latin America, the US Hispanic market, and the General Market with leagues, broadcasters, global sponsors, and neighborhood retailers, we bring the full spectrum of football culture to every brief.
Lean by design. Senior by default. Football first. Always.
