MLS I 2024 BRANDING GUIDELINE / TOOLKIT
The MLS 2024 Toolkit is a strategic design system that unifies communication across all MLS clubs. It establishes a cohesive visual language, ensuring consistency while allowing clubs to maintain their individuality. This toolkit serves as the backbone for all communications—be it social media, digital platforms, billboards, or print—delivering a unified voice across the league.
To extend its reach, the system evolved into a suite of campaign spots that carried the same design principles into broadcast and social, amplifying MLS’s voice and delivering consistency from screen to street.
